“I don’t think there’s anything unique about human intelligence. All the neurons in the brain that make up perceptions and emotions operate in a binary fashion.”
- Bill Gates
2020 Generation (conclusions)
The 2020 Generation to all but them are viewed as techno junkies, nerds, self-centered, impersonal, a generation that feels they’re entitled to, antiestablishment, ‘etc., etc., etc’(as Yul Bryner said in the classic movie ‘The King and I”). But, America wake up this is our future generation of Americans and quoting the great 20th Century icon Winston Churchill ‘I don’t trust any person who wasn’t compassionate and liberal in their ideals as a young person, even though as they aged they became more conservative’. This generation has evolved and integrated technology into their daily lives to improve it and see it as a tool just as a well rounded education was seen to the previous generations. ‘Give Peace a Chance’ as John Lennon sang, give this generation a chance.
This generation has a greater sense of unity and community among themselves than any other generation- and it’s more than superficial. From politics to economics to social causes they have embraced those who embrace them, and reject those who would seek to divide them. Don’t tell them what’s wrong with the competition, tell them what’s right about you. To understand the priorities and principles needed to reach them as our fellow Americans and customers if you’re in business, understand their language they live by:
- Adventure – It’s the positive terminology that describes the day to day difficulties of this generation in these atypical economic times.
- Boring Conformity – This generation hates the status-quo and is almost antiestablishment as the youth of the 1960’s were, but in a less overt and more constructive way.
- Champion – they don’t only champion a cause they commit and make it their mission.
- Diversity – is what they are living and working for regionally, attitudinal and demographically.
- Focused Creativity – focused creativity is more relevant and more structured.
- Freedom – Freedom is the core underlying principle that differentiates those who follow conventional wisdom from those who break it.
- Inspire – more emotional than tangible, but is universally more appealing to this generation.
- Shatter Expectations – you don’t just exceed expectations you shatter them to pieces.
Success Tip
For those of you that are entrepreneurial and want to market to this generation take heed and use this information to capture the 2020 Generation as a consumer of your products. For the 2020 Generation feel free to go to the home based business to practice how you want to live.
