“The great thing about a computer notebook is that no matter how much you stuff into it, it doesn’t get bigger or heavier.”
- Bill Gates
2020 Generation (Part 3)
The Internet Habits of the 2020 Generation
This will help you understand their profile or how the technology addiction with the 2020 Generation is used and is certainly part of their uniqueness form previous generations of Americans. Web behavior is certainly a part of their life that touches everything they do in work, play, education, socialization and interaction with the opposite sex. These habits or profile that which are summed up below is just a observations not condemnation and is another example of their uniqueness.
They can be categorized for how they use the web info five distinct categories:
- The Posting Junkie – These are incurable internet surfers. They participate in the latest trends. They’re the engine behind the latest fads. They don’t create the trends, but they give fresh trends the vigor by turning on their friends “Hey Check this out”…. The way the 60’s generation turned one another onto music and hallucinogens..
- The Utilitarian – Their online activities are primarily used to enhance both socially and financially their offline activities. They conduct business within their online network , for example they will blog daily or interact to a blog for free concert tickets if they could obtain them. Hey nothing wrong with that entrepreneurial or capitalistic spirit.
- The Gamer – These people are narrowly focused on their own special interests. They might focus on trance and techno music, Asian culture, or fantasy sports. Their interests are an inch wide and a mile deep. They are the ones pressing the establishment sound familiar Baby Boomers. They are online gamers like World of Warcraft or Grand Theft Auto. To Marketers find a way to affiliate with these games or websites for these games and you’ll extend your reach.
- The TV Junkie – They’re driven by humor. They watched TV growing up sitting for entire sessions of humor, the Family Guy or The Simpsons……. They’ve evolved to the humor of the Daily Show or The Colbert Report, but they’re not wedded to professional content. They are open to any comedic or funny videos and scour the internet for this type of media. They will pass it on when they find to their friends on their social networks. REACH THESE PEOPLE AND THEY’LL SPREAD YOUR CONTENT FAR AND WIDE.
- The Internet Rookie – This legion uses the internet because they have to not because they want to. It’s a means rather than an end to a specific result. They go online to find what they want and then sign off. For the marketer use the KISS (keep it simple stupid) message, then you’ll be able to balance them as a guidepost for a new product.
Success Tip:
These internet users of the 2020 Generation are being fed the social networks and are living and thriving and growing on them. In 2009 for the first time this age group spent more time infront of the web then in front of the TV. Utilize and catch the wave for these social networks
- MySpace
- Classmates.com
To further find out more about understanding the marketing of home business’s to the 2020 Generation and other generations go to home based business
More to come tomorrow on the 2020 Generation.
