“Before these kids know about the excellence, they know about money and that’s a shame”
- Mike Krzyzewski
2008 Olympic Gold Medal Basketball Coach
Coach, Duke University Basketball (1980-Present)
2020 Generation
The world of the 2020 generation is a unique and so are they. Put simply the 2020 Generation are individuals born between 1980 and 1991. They are drastically less then like their parents Gen-Xers are like theirs. Politically, technically, economically socially kids today are growing up with expectations, assumptions, and experiences that simply did not exist thirty years ago. Born between 1980 and 1991 they are too young to remember Vietinam, Arab Oil Embargos, Iranian Hostage taking and Ronal Reagan. What they will never forget though is the loss of personal security from 9/11 and the collapse of their economic security in 2008.
More specifically, this 2020 Generation differs from the previous generations in last half of the last century in many ways but can be summed up into five traits they all display:
- Immediate Gratification- demand, command, big hurry, no patience
- Ongoing Happiness – Resistance to negative ideas, thoughts
- The decreasing importance of religion- 87 percent see the financial system, federal government, educational system and business more important than religion
- The value of equality – the most important behind opportunity, justice and democracy
- No News is….no news.- Only 1/4th of 2020 Generation spends about an hour aday with news. All other generations are double that figure.
Success Tip
What does this all mean if you’re in a home business and are marketing anything to this generation follow these simple rules:
- Make the ad a 30 second show unto itself.
- Make the advertisement interactive.
- Connect it with the content they’re waiting for. Make it a seamless experience.
- Make it special with bonus clips, secret footage, etc…..
To further find out more about understanding the marketing of home business’s to the 2020 Generation and other generations go to home based business
