“If you can’t make it good, at least make it look good.”
- Bill Gates
2020 Generation Continued……
The 2020 generation is more accepting of ad based advertisement than previously assumed. They grew up with ads, and don’t rebel against advertisements online or on their wireless gadgets. They grew up with ads and they expect them. However, they do not want to be entertained while waiting for their content. If the ads are lame like you see on TV, their attitude is they will be checking their messages during the next thirty seconds while waiting for the program they accessed. This is a key distinction. Do not make an impatient attention span with the lack thereof.
To deliver an effective ad to this generation, today’s ad must be louder, faster, funnier and sometimes even darker it’s no longer enough to put an advertising message into a young person’s head it has to be EXTRODINARY. It has to stop them cold, otherwise it will have no resonance and staying power because of all the other messages they are reading, texting, and trying to absorb and respond to. Remember as a marketer or advertiser your communicating to a techno junkie addicted to all the information whirling on the web. The 2020 Generation are so random and inconsistent and their experiences are less deep and more fickle, which leads them to float from message to message and product to product.
Success Tip:
The success tip today is just an expansion of yesterdays first two success tip (see blog 2020 Generation).
Make the ad a thirty second show unto itself. If you insist on the same length as a TV, give me a theme, a plot and characters I care about and I’ll pay attention. See the latest LEVI ‘s commercial airing on TV?
Make it interactive. Give the users a chance to play with the ad content: a website with additional information or clues or the chance to vote on a derived outcome.
To further find out more about understanding the marketing of home business’s to the 2020 Generation and other generations go to home based business
