“Ask nothing that is not clearly right, and submit to nothing that is wrong.”
~ Andrew Jackson

Good Old American PR and Marketing

The movie ‘2012′ is breaking box-office records around the world. According to the New York Times reports:

by ฿lαcĸouт14*

“Columbia Pictures took in $230.4 million worldwide on its opening weekend. Sony said the movie that uses the Mayan calendar and other end-of-days prophecies to depict the world’s demise came in above its initial box office estimate on Sunday of $225 million globally. Moviegoers in North America chipped in $65.2 million, while international audiences contributed $165.2 million.”

This is a great Sci-Fi story, but people here are the facts from the Anthropologists and NASA’s Astronomers. Unfortunately, there are people who take fiction literally and also we have a number people who are paranoid about everything and in these financial times of hardship this type of Hollywood Sci-Fi adds to their depression and anxiety. So, to help you through this hysteria, here are the basics about the Mayan prophecy, upon which the movie is modeled and the scientific reality from  NASA. One other thing the Mayans seemed to be great astronomers with their power of observation and record keeping, considering they had no observatories (high tech telescopes). Too bad the Spanish Conquistadors destroyed over 99% of the records or documents the Mayans amassed throughout their civilization.

The Mayans (or Mesoamericans) — like China, India and early American civilizations — discovered some of the secrets of the heavens. The Mayans were especially skilled as astronomers, or “sky watchers”. Some of their findings are used even today. Following the findings discovered by the Mayans centuries ago, GMT or “Universal Time” calculations today enable our global village to communicate with no concern of distance or time zones.

The Mayans developed their own astrology — a logic of the sky. However, unlike the astrology of the Old World, the astrology of ancient Mesoamerica evolved in isolation and was not influenced by other traditions. Its very nature is a radical departure from the astrological teachings that Westerners are more familiar with.

The ancient Maya and Aztec astrologers studied the mysterious influence that the rhythms of the sky had on earthly life. At the core of Mesoamerican astrology, the notion is this: time cycles have meaning.

The most important time cycles in Mayan astrology are those of the day. Days are looked at intervals of 9-days, 13-days, and 20-days. Each day is then part of several other cycles, so no two days are exactly the same. One of the most important time periods, is the “katun”, and then the “baktun”. Thirteen baktuns form a “creation cycle”. The “Long Count Calendar” ends — without explanation — on December 21, 2012, the same day as the Winter Solstice, and represents the end of a baktun.

NASA’s very timely article — “2012: Beginning of the End or Why the World Won’t End” provides more scientific facts on this subject.

Success Tips:

If you believe the end is near start amassing your needs and requirements to survive.

If you believe in facts not fiction start building your future HERE.

“Before these kids know about the excellence, they know about money and that’s a shame”

-  Mike Krzyzewski

2008 Olympic Gold Medal Basketball Coach

Coach, Duke University Basketball (1980-Present)

2020 Generation

The world of the 2020 generation is a unique and so are they.  Put simply the 2020 Generation are individuals born between 1980 and 1991. They are drastically less then like their parents Gen-Xers are like theirs. Politically, technically, economically socially kids today are growing up with expectations, assumptions, and experiences that simply did not exist thirty years ago. Born between 1980 and 1991 they are too young to remember Vietinam, Arab Oil Embargos, Iranian Hostage taking and Ronal Reagan. What they will never forget though is the loss of personal security from 9/11 and the collapse of their economic security in 2008. 

More specifically, this 2020 Generation differs from the previous generations in last half of the last century in many ways but can be summed up into five traits they all display:

• Immediate Gratification- demand, command, big hurry, no patience
• Ongoing Happiness – Resistance to negative ideas, thoughts
• The decreasing importance of religion- 87 percent see the financial system, federal government, educational system and business more important than religion
• The value of equality – the most important behind opportunity, justice and democracy
• No News is….no news.- Only 1/4^th of 2020 Generation spends about an hour aday with news. All other generations are double that figure.

Success Tip

What does this all mean if you’re in a home business and are marketing anything to this generation follow these simple rules:

1. Make the ad a 30 second show unto itself.
2. Make the advertisement interactive.
3. Connect it with the content they’re waiting for. Make it a seamless experience.
4. Make it special with bonus clips, secret footage, etc…..

To further find out more about understanding the marketing of home business’s to the 2020 Generation and other generations go to home based business